The first and last thing anybody notices about LA is the advertising. You’d think the colonies and megacorps would forget about the Specials they left behind, but the omnipresent marketing suggests otherwise. If there’s one disposable resource still mined on Earth, it’s your money and mindshare.
Advertising is everywhere. Beaming atop every major building. Sprawled across every wall. Signs stacked atop signs on every street. The atmosphere in the city is so dense, drones can even project on the air itself. And it’s all promoting products available now and just a palmprint away.
Don’t know what you need in life? Don’t worry. Somebody else does. Technologies all around you are mining your exegetic data and personalizing marketing just for you. Emanations interact directly with you. Promotional signs change content as you pass. Billboards 10 meters tall showcase products hand-picked for your needs and the private life only you and the megacorps could know so well.
It can be overwhelming, even violating at first for the young or refugees new to the city. It’s not like you ever granted the megacorps permission to know every intimate detail about you, but every drone and bus sign seems to know it all just the same. Yet over time, you grow numb to the bombardment, though it’s uncanny how much those marketing drones seem to know about you. Makes you wonder what your exegetic data truly says about you. How much they really know. And what other advanced technologies are here or elsewhere, mining insights and secrets you wouldn’t tell your best friend.