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  1. The Unowned City
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THE PULSE UNION

THE PULSE UNION

Attention Is a Resource. They Control the Flow.


FACTION OVERVIEW

The Pulse Union is a massive cooperative of artists, performers, streamers, designers, influencers, venue operators, and identity architects centered in Neon Row—but felt across the entire City.

They are not entertainers.

They are cultural labor.

In a society where survival is guaranteed, meaning becomes scarce.
The Pulse Union produces meaning at scale.

They decide what is visible.
They decide what feels relevant.
They decide what the City is talking about right now.


ORIGIN & FORMATION

The Pulse Union formed during a period of cultural stagnation, when guaranteed survival produced a quiet crisis of apathy.

Art existed—but it was fragmented.
Creators competed individually for attention.
Platforms exploited visibility without accountability.

Neon Row workers unionized not for wages, but for reach.

They negotiated collective control over:

  • Major distribution platforms

  • Venue access

  • Algorithmic visibility pipelines

  • Cultural event scheduling

Once unified, they realized something dangerous:

Culture moves faster than law.


STRUCTURE & INTERNAL CULTURE

The Pulse Union operates as a hybrid between a labor union, platform cooperative, and cultural cartel.

Organizational Components

  • Creator Guilds – Medium-specific collectives (music, AR art, performance, fashion, memetics)

  • Visibility Councils – Allocate spotlight time, trending boosts, and platform access

  • Venue Syndics – Control physical and virtual performance spaces

  • Dispute Moderation Cells – Handle internal conflict and public backlash

Membership is voluntary—but exclusion is devastating.

Cultural Norms

  • Visibility is leverage

  • Outrage is a tool, not a mistake

  • Trends are temporary—impact isn’t

  • Neutrality is indistinguishable from opposition

Creators argue constantly.

They still vote together when threatened.


HOW THE PULSE UNION EXERTS POWER

The Pulse Union does not censor.

It redirects attention.

  • Signals trend amplification

  • Buries narratives under novelty

  • Elevates voices that align with the moment

  • Lets controversies burn—or suffocates them with silence

When the Union aligns behind a message, it becomes unavoidable.

When it withdraws attention, causes wither.

The City does not tell the Pulse Union what to promote.

It asks.


PUBLIC PERCEPTION

To citizens, the Pulse Union is omnipresent.

They shape:

  • Fashion cycles

  • Slang and memetics

  • Protest aesthetics

  • What counts as “cool,” “radical,” or “outdated”

Supporters see them as:

  • Cultural democratizers

  • A defense against corporate media

  • Artists with collective power

Critics accuse them of:

  • Manufacturing outrage

  • Performing activism

  • Turning identity into commodity

Both views are accurate.


RELATIONSHIPS WITH OTHER FACTIONS

  • The Patrons: Constant tension. Patronage seeks stability; Pulse thrives on disruption.

  • Block Councils: Uneasy allies. Street legitimacy matters.

  • Mirror Syndicates: Overlapping territory. Identity is both art and weapon.

  • Assembly Secretariat: Mutual frustration. Law can’t keep up with trends.

  • External Interests: Aggressive courting. Cultural influence travels easily.


PLAYER INTERACTION & STORY USE

Players encounter the Pulse Union when perception becomes reality.

Common Narrative Hooks

  • A movement needs visibility to survive

  • A scandal threatens to erase someone’s career

  • A fabricated controversy spirals out of control

  • The Union fractures over a political line

  • External actors attempt to hijack cultural channels

Players may:

  • Negotiate spotlight access

  • Protect or expose creators

  • Trigger or suppress viral movements

  • Become cultural symbols themselves

The Pulse Union respects authenticity that resonates.

They punish irrelevance.


INTERNAL FAULT LINES

The Pulse Union is perpetually unstable.

  • Idealists believe art should challenge power

  • Strategists see culture as leverage

  • Opportunists chase clout above consequence

When consensus breaks, culture splinters overnight.

But even fractured, the Union remains powerful.

Because attention always flows somewhere.


FINAL NOTE

The Pulse Union never needed weapons.

They control something far more volatile:

What people care about.

In a City where no one owns the streets, the systems, or the future—
the Pulse Union owns the moment.

And moments, stacked together, become history.