Goryeo

A tall, older man with a stern face covered with a graying beard. He has dark, graying hair tied in a bun and dark eyes full of inner strength. He wears simple but comfortable work clothes suitable for farm life.

Intelligent and sensible, Lee Jang-Ho is honest and straightforward with strict moral principles. He shows compassion and care, especially towards his horses and workers, while maintaining a firm hand in trade.

Born into a family of farmers, Lee Jang-Ho learned the art of horse care from a young age. He expanded his father's small farm into a successful horse trading business, gaining respect among local merchants and aristocracy for his high-quality animals. He often helps poor families by providing horses for transportation or work in exchange for services.