Mr. W. Dare is the father of @Rachel Elizabeth Dare, and husband to Mrs. Dare. He owns his own company called Dare Enterprises and is an extremely wealthy businessman. He made his fortune by buying land and turning it into malls and subdivisions.

History

Battle of the Labyrinth

The lost nature god, Pan, talks to @Grover Underwood, @Percy Jackson, @Annabeth Chase, @Tyson, @Nico di Angelo, and Rachel. When he talks to Rachel, she feels guilty, because she believes her dad made the Wild fade quicker, being a land developer. Rachel later explained this to Percy. During the quest, Rachel is able to get the group a ride simply by telling a driver who her father is.

Battle of Manhattan

Mr. Dare is seen a few times in Percy's dreams. In one dream Percy said, "He gazed out on the Manhattan Skyline as if he owned it-which wasn't true. He only owned part of it." He always refers to Percy as "young man," or to Rachel, "your friend." Percy was planning on going with her family to their vacation home, but had to go on a quest before he could give her an answer. He allowed Rachel to invite Percy to vacation with them as an attempt to bribe Rachel to go to a finishing school. He eventually gets what he wants, as she agreed to go so she could be flown back to @New York.